Our Story
Founded in Porto, Portugal, astranovae emerged from a vision to revolutionise how beauty brands approach market analysis and demand forecasting. Recognising the unique challenges faced by the beauty industry—from seasonal trends to rapidly evolving consumer preferences—we set out to create analytics solutions specifically tailored for this dynamic market.
Our journey began with a simple observation: traditional forecasting methods were failing to capture the nuanced patterns of beauty product demand. Seasonal variations, influencer impacts, and shifting consumer behaviours required a more sophisticated approach. This realisation led us to develop proprietary machine learning algorithms designed specifically for beauty market dynamics.
